Importance of DEI Questions in Employee Survey
September 30, 2022
As our society becomes more broad and connected, we require a diverse team in every organization. We must create workforces that reflect and respect our [...]
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Importance of Competitive Market Research
September 22, 2022
A good marketing plan involves competitive research. You can better understand the marketplace and gaps in your business plan and it will help you position [...]
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When it comes to diversity, equity, and inclusion in the workplace, what data are more relevant and helpful in non-US businesses?
May 12, 2022
Following the social justice protests in the United States in recent years, a number of companies have been striving to both meet and renew their [...]
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Reasons you need market research
April 18, 2022
“Marketing without data is like driving with your eyes closed, ” says Dan Zarrella, an award-winning social media marketing specialist. One of the common misconceptions [...]
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3 Benefits to Conducting Employee Engagement Surveys
March 28, 2022
One of the biggest misconceptions that we hear at Roadmap Research Global about the use of employee engagement surveys is that they’re important only for [...]
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Santa Checks Things Twice, and So Should You
December 21, 2019
When I was young, the concept of Santa Claus “making a list and checking it twice” always fascinated me. The idea that Santa is extremely [...]
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6 Common Survey Mistakes and How to Avoid Them
August 17, 2019
In our last post, we highlighted mistakes that torpedo your business communication. This time we’re getting a little more specific and focusing on research. There’s [...]
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Five Mistakes That Torpedo Business Communication
July 1, 2019
Stripped down to its essence, communication is the exchange of information from point A to point B. Simple, right? But as anyone who’s played a [...]
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How to Avoid Using Gendered Language in Writing
May 30, 2019
“We hold these truths to be self-evident, that all men are created equal, that they are endowed, by their Creator, with certain unalienable Rights, that [...]
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